Server Side Tracking Vs Pixel Tracking Which Is Better
Server Side Tracking Vs Pixel Tracking Which Is Better
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Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This suggests that the information being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it ought to be.
Server-side tracking is an extra safe and secure choice that helps to bypass these limitations, as it's loaded from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more ownership over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking permits businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less at risk to interference.
This kind of monitoring programmatic advertising software also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system is a set of directions that tells your web site's web server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that makes use of a tiny item of code on your page to accumulate information from individuals.
4. Much easier to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your marketing and advertising tools on the web server. This allows you to have even more precise data and aids make sure compliance with privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.